The Golden Ratio Guide:

Mix the perfect cocktail, every time

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  1. Alisha says

    All of these are so incredibly true!! You would never want to lose potential clients or readers because your brand seems to be all over the place!

  2. Gina says

    I love this so much, Susannah! That is such a good tip at the end–”don’t do anything without a reason.” Learning this lesson with my graphic design work right now! Thanks so much for sharing!

  3. chelsea @ the new wifestyle says

    this was great to read more about what works and what doesn’t in terms of blog branding. you’re SO right about target having it so solid that whenever i’ve worn a red t-shirt and light pants, i have been asked if i work there. ha!

  4. Wildheartsea says

    As someone constantly working branding this was so helpful, especially not going with things because they’re pretty! The hard part is figuring out whether its working or not, because when your starting up you don’t know what anyone is thinking about it until later when the blog is booming.

  5. Christina says

    I love all of this. Thank you both Madison and Susannah for all the great tips. I’m a new blogger (had my site live for 4 months) and I understand the need for branding etc. I look at these blog designs & thinking of how stunning they are! But the “I can figure this out on my own” attitude I have may not be the best in this case. I’d love to be more creative, and I’m working on that, but that just IS NOT the gift God gave me! I know my strengths, and design & creativity are low on that list! My partner for my blog is much more creative than me. With having very little to spend on something like working with a designer, I’m not sure where to start to help with a consistent brand! Any thoughts?

    • Susannah says

      Hi Christina! Thank you so much for your comment. I totally understand that. Have you thought about trading with a designer? Using a very simple logo? A limited color palette? Themes? All of those things can help. Not to be salesy, but I just started a new site, Garnishing Co., and it’s all about going it alone on a low budget. I’d be happy to answer any questions over email, too!

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