In search of a creative outlet, Jenna Griffin of Gold & Bloom discovered flowers. In just a year, she’s grown her Atlanta-based floral design business and learned a few lessons along the way.
I first met Jenna Griffin a couple years ago, before she became a floral designer. I was so impressed by her beautiful blog and her teaching career, and her commitment to both. I was surprised to learn Jenna hated her teaching job, but was not surprised to see she did a 180 and turned her passion into a gorgeous, flourishing floral design business. I asked her to be a part of my Dream Jobs series so she could share her business story with you. This one is very inspiring to me and I hope you’ll enjoy following her business growth from here on out! // susannah
1. How would you describe Gold and Bloom?
Gold and Bloom is all about the flowers! We mainly focus on weddings, but we also design flowers for smaller events as well. Basically anything flowery you can think of, we can do it!
2. What were you doing before Gold and Bloom? What inspired you to change paths?
I have been a full time teacher for 6 years now, but soon will be going full time flowers instead! I first started playing around with the idea of flowers when I found myself very unhappy with teaching. I was constantly drained and depressed, so I decided to do something about it. I made a list of some things I love that could possibly replace teaching, and I ended up choosing the one thing on the list I knew the least about! Flowers. I dove head first into learning more about flowers, design, and running a business. It has been a huge blessing, and I’m having so much fun. With basically two full time jobs (teaching and running a business), I am spread a little thin, but I know it won’t last for much longer. I’m definitely looking forward to when I can finally step away from teaching and do this thing full time!
3. When ideas are scarce, where do you turn for creative inspiration?
Sometimes I find myself in a bit of a creative slump, so when that happens I get out and do something fun that is completely unrelated to flowers. Whether it’s a date with my husband, going for a walk, or cooking dinner–this usually helps my mind refresh and gives me the energy to think more creatively. Something that would be so surprising to our family and friends is that I also turn to my husband for creative help. He has a unique perspective, so I love hearing his ideas on what to do with a space. He actually has really come to know flowers well!